Does Sex and Violence on Television Have a Negative Effect on Children?

Does sex and violence on television have negative effects on children? The issue that I am addressing is the effect of sex and violence in the media on children. As long as there has been television, there has been an association made between media and violence – children who repeated what they saw on cartoons leading to their death, teenagers injured while emulating a popular movie, and mass killings blamed on video games. Primarily this relationship has been assumed to be causal with television being the assumed central cause in violent or risky behavior.Once you begin delving into the roots of violent and risky behavior, however, the association between modeled violence and expressed violence becomes less and less obvious. Violence in society in general is complicated and requires unpacking so that each aspect of the roots of violence can be analyzed and ultimately discussed in a meaningful way, including acknowledging that the origins are just as layered and complex as the solutions. Summary of Internet Information I began looking into various studies and articles about violence in media to see what kind of information was already available on the subject.There were a number of points of view represented, however, none of them outright dismissed that there was some relationship between sex and violence in the media and violent behavior. The studies also generally agreed that the complexities of violent behavior may potentially be ultimately unknowable because of that complexity. What may drive one person to violence may have little to no effect on another or the level of exposure to images of sex and violence in combination with other influences, including parental and peer attitudes towards sex and violence, may be a stronger relationship than media influence alone.The article â€Å"It’s not all sex and violence† by Agustin Fuentes set the tone for how I came to look at my research because it brought up the important point that sex and violence are over emphasized in modern culture and can give the false impression that sex and violence are at the very center of every human motivation rather than showing the reality that sex and violence are merely two aspects of the human experience, rather than central or common. The topics are scintillating and therefore more discussed.I also included research done to determine the effect of three safe sex campaigns run on Netherlands television during the mid-1990’s in order to see if there were positive messages that were also being sent on television about sex and sexual behavior (â€Å"Can public campaigns effectively change psychological determinants of safer sex? †), an evaluation of three Dutch campaigns that determined that the campaigns were successful in their goals of increasing safe sex practices in the Netherlands.I wanted to see if positive messages about sex and sexual behavior also had an effect on teenagers and young adults as this could be assoc iated back to imitating modeled behavior in general. The determination in the case of the Dutch safe sex campaigns was that effectiveness of the televised messages was related not only to the message itself, but also to the amount of exposure the subject had to the message.Those who were more exposed to the messages were more likely to engage in safe sex than those who were less exposed or not exposed at all. In â€Å"Mass Media Effects on Violent Behavior† by Richard Felson discussed in detail the difficulties of studying the effects of media violence on children because it’s difficult to measure intent and the inherent issues present in building experiments that have the greatest possibility of delivering reasonable results.It was the most comprehensive and inclusive article that I read as it looked at a number of different methods of measuring media effects on children – ultimately demonstrating that there is a provable corollary between exposure to violence seen on television and later violent behavior, however, the media input was shown to be part of a greater set of environmental concerns.What I could determine from my sources was that the greatest issue faced by researchers interested in studying the possible corollary between seeing sex and violence on television and that exposure being the driving force for later acts of violence by the subject is that there is no consensus in the data. Replicating a real world experience in the laboratory requires introducing controls that may cause the subject or subjects to feel freer to engage in extreme behavior as the environment created in the experiment can lack the third-party controls that exist in the real world.There is also some difficulty in repeating the results regardless of the conclusions drawn from the data. Additionally, there are complications where the studies are not necessarily using the same metrics in their research so their conclusions may be similar or even confirm the findings of other research but not using the same methodology. The scientific method relies primarily on replication of results when executing the same experiment and that doesn’t seem to be happening in the research done on this topic.The shared determinations between each of my sources all acknowledged the shortcomings in the research; however, this did not prevent them from coming to some kind of conclusion. The most common conclusion was that there was a relationship, however, that relationship was not a direct one to one corollary. This was true for both negative and positive messages. The general acknowledgements is that while there is an association between exposure to messages in sex and violence in the media, that these messages were not necessarily a driving force in later acts of violence, but were certainly a factor in later acts of violence.Summary of a Research Study The research study that I am summarizing is â€Å"Can public campaigns effectively change psych ological determinants of safer sex? An evaluation of three Dutch campaigns† by M. C. Yzer, F. W. Siero, and B. P. Buunk. The research was designed to establish the effectiveness of Dutch safe sex campaigns that were run between 1994 and 1996. There were several metrics being measured, â€Å"improved attitudes, perceived social norms, self-efficacy and intentions regarding safer sex (Yzer, Siero & Buunk, 1999)The methodology of the study was to use a representative sample of the Dutch population and then ask them to answer electronic questionnaires where you could not advance through to the next question without answering previous questions in order to minimize missing data. Each participant was issued a unique PIN number in order to further identify the participants. There were also five waves of questionnaires, and an individual participant could be eligible for more than one of these waves, however, they could only participate in one wave.The PIN numbers were also used to e nsure that there were no duplicate participants from wave to wave. These methods were also employed to exclude testing effects, history effects, cultural changes and sample differences as alternative explanations for the data collected. (Yzer, Siero & Buunk, 1999) The questionnaires measured attitudes towards safe sex practices, social norms , â€Å"self-efficacy† (Yzer, Siero & Buunk, 1999), and whether or not the participant intended to engage in safe sex practices in the future.The key results in this study were that while the initial levels of positive attitudes and practices of safe sex, there was indeed room for an increase in those metrics. The increases were the most steep immediately after a campaign aired, but that uptick did not dip below the previous level but maintained over time. It was also shown that increases were not always across the board in every category during every campaign. There were different effects that depended on which campaign was aired.When sp lit out into separate categories, â€Å"self-efficacy was enhanced by the 1994 campaign, and that intentions were enhanced by the 1994 and 1995 campaigns. To summarize, all target variables were generally more positive with respect to safer sex after a campaign than before. † (Yzer, Siero & Buunk, 1999) The thesis of the experiment was the following: 1. Attitudes, social norms, self-efficacy and intentions would become more favorable towards safer sex in response to each of the 1994, 1995 and 1996 campaigns. 2.In the period of time after the 1996 campaign when no campaign was conducted (but in a similar time interval as between the 1994 but in a similar time interval as between the 1995 and 1996 campaigns), attitudes, social norms, self-efficacy and intentions would become less favorable towards safer sex. (Yzer, Siero & Buunk, 1999) The data showed that after the campaigns were aired, that all of the measured areas showed an increase both short-term and long-term. They also noticed that there was a quick uptick in positive feelings shortly after a campaign was aired.Overall, the campaigns served to uphold and enhance already present social norms and attitudes towards safe sex and safe sex practices. The conclusions of this study also confirmed the conclusions of a study done in Germany that evaluated German safer sex campaigns. How this relates to the issue of what effect sex and violence on television effects children is that there is here a strong relationship between media messages and future behavior and that this relationship is related to amount of exposure to the message.It was already well established that there was an agreed upon corollary between violence seen on television and violent behavior, however, this study shows that the relationship is also built on frequency of exposure to the medium. Additionally, there can be changes in different areas over time, which shows the diversity of how media messages influence people and how that influe nce can be different while still present. Critical Analysis of Internet Information and Research Study In â€Å"It’s not all sex and violence† by Agustin Fuentes, the information provided by Dr.Fuentes is factual and points out that human beings are diverse and complex beings driven by a variety of things. The overemphasis on sex and violence in media is pervasive and dangerous to how we see ourselves as human beings. The amount of cooperation, joy, sharing, etc. that human beings do far outweigh the amount of violence we engage in as a species. However, we as a species are also fascinated with sex and violence and seek out that information – drawing focus towards it, rather than acknowledging their purpose and role in life and placing it among everything else in life, maintaining perspective.The evidence that is used is a walk through the development of human societies and what scientists know about the behavior of our ancestors and the results of primatologica l research with social behavior of primates. He shows that the majority of the behavior that we engage in is positive and helping behaviors, rather than negative behaviors. The strength of the evidence is weak, but the piece is intended to be an emotional appeal that includes appeals to the intellect. Because of the rhetorical mode of the piece, this is to be expected and does not immediately remove it from consideration as a good source of information.In â€Å"Can public campaigns effectively change psychological determinants of safer sex? † there is a great deal of factual evidence supported by strong evidence with a reasonable and intelligent analysis of the data gathered from their research. The strength of the evidence is significant, especially in light of the inclusion of the information that a German study came to similar conclusions. â€Å"Mass Media Effects on Violent Behavior† is a research study that gathers a number of different research studies and provid es that data along with the conclusions of the author.The information is good and because of the amount of provided data, the reader can see where the author’s conclusions came from. Because of this article’s appearance in a peer-reviewed journal, it can be assumed to be a trustworthy source of information with strong evidence supporting its conclusions. Conclusion In answer to the specific question as to whether or not sex and violence on television is harmful to children – there is no simple answer. Through looking at the evidence, there is an undeniable effect of what people see on television and their future behavior, but that link is not causal.The factors that exist in order to drive an individual to violence are difficult to measure due to basic problems with creating appropriate test trials, the complexity of human nature, and the overwhelming amount of input that everyone has on a regular basis. A worthwhile avenue for research would be to measure expos ure to specific stimuli in media messages and whether or not it’s the amount of sex and violence that someone is exposed to that is the deciding factor in future behavior. Another avenue would be to do a longitudinal study of children of ifferent socio-economic backgrounds to see what other factors exist (exposure to violence in daily life, attitudes about sex, etc. ) along with measuring how the child is interpreting the media messages that it is exposed to along with the frequency of that exposure. It would be holistic, but perhaps prohibitively complex and long term to execute. What remains unknown is what the full impact of media messages on children is, there is an effect, that’s undeniable, but that effect is clearly influenced by a variety of factors and may only be a reflection of what the child has already learned elsewhere.References Bushman, B. (2013). Why do people deny violent media effects?. Psychology Today, Retrieved from http://www. psychologytoday. co m/blog/get-psyched/201302/why-do people-deny-violent-media-effects Felson, R. (1996) Mass media effects on violent behavior. Annual Review of Sociology, 22, 103-128 . Retrieved from http://www. jstor. org. libproxy. uml. edu/stable/2083426 Fuentes, A. (2013). Busting myths about human nature. Psychology Today, Retrieved from http://www. psychologytoday. com/blog/busting-myths-about-human- nature/201302/it-s-not-all-sex-and-violenceWalker, M. (1983). Some problems in interpreting statistics relating to crime. Journal of the Royal Statistical Society, 146(3), 281-293 . Retrieved from http://www. jstor. org. libproxy. uml. edu/stable/2981656 Yzer, M. C. , Siero, F. W. & Buunk, B. P. (1999). Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch campaigns. Health Education Research, 15(3), 339-352. Retrieved from http://her. oxfordjournals. org/content/15/3/339. full

To Kill a Mocking Bird Speech

To Kill a Mocking Bird Speech We as white people in 2010 treat black people as equal as we treat another white person. Back in the 1930s this wasn’t the case. Prejudice towards black people was happening almost everywhere, especially in the state of Alabama. This was where Harper Lee had decided to base her novel To Kill a Mocking Bird. She wrote this book to show the people the racism, discrimination and prejudice towards black people. My setting is based during the aftermath. I refer to the Anti-climax of the story.The climax was court case of Tom Robinson where he was charged with raping a white girl. Even know that they had lost the case, the Anti-climax continues the story to either sub-plots being resolved as well as a second climax appearing. Atticus one of the main characters and Tom Robinsons lawyer thought that he won by convincing the people of Maycomb to understand the prejudice of black people during the case. Miss Maudie claims that Atticus is one of few people w ho can change the views of the residents in Maycomb.The questions about Boo Radley are finally answered in the sub plot chapter 24. Boo Radley is not black, but the residence treats like one. However, in the second climax that he finally appears and saves Scout and Jem from Mr Ewell. The most common technique used was Symbolism. The title the novel to kill a mocking bird symbolises the common black person and that they are harmless. It takes time until Jem understands this but he finally realises this after the death of Tom Robinson.By this point Jem finally recognises the black prejudice people use and that he despises Boo Radley for no reason. This made him seem like another racist man. Mr Ewell was portrayed as the bad guy of the story, He possibly beat up his daughter, He attacking Atticus’s children and spat in Atticus’s face. He basically represents a figure of prejudice in the story, and Atticus attempts to fight against it. The anti-climax was to be interesting because although Tom is dead, we see how everyone reacts to it. Thank you for listening.

Product and Pricing Essay Example | Topics and Well Written Essays - 500 words

Product and Pricing - Essay Example All of these techniques are employed in order to ascertain the financial or monetary amount of a certain brand. For example, using communication investments as a form of brand valuation takes into account all of the expenditures incurred in communicating the brand in the target market and adjusting it for inflation. In this technique the company also takes into consideration the opportunity of using the fund in other investments such as bonds. However, the author also emphasizes that the brand is an "intangible asset." It is more than the name or the logo printed in the packaging of certain products. The brand is not what it is but what it stands for. According to Chevron (4), a brand is "a covenant with the customer, a promise that the brand and the product it names will conform to the expectations that have been created over time." He also highlights that the existence of the brand is because of the company's "commitment to its external values." Thus, as brand is intangible and commitment is not quantifiable, the real value of a brand cannot be fully taken into account by attributing a monetary value to it: "Because all those financial valuation methods are but educated guesses, we cannot rely on any one" (Chevron 10). It is clear that the author disagrees with the too simplistic or very complicated techniques employed by the financial a

Preliminary investigation Assignment Example | Topics and Well Written Essays - 500 words

Preliminary investigation - Assignment Example The basic steps include the filing of a Complaint-Affidavit, the Issuance of subpoena by the prosecutor who is investigating to the respondent, the filing of a counter-affidavit by the respondent, the filing of a Reply-Affidavit and Rejoinder-Affidavit and resolution. In a primary investigation, a number of things are included. They include: ascertaining if the suspect is armed and still in the area, proceeding to the scene safely and promptly, rendering assistance to the injured, effecting the arrest of the criminal, locating and identifying witnesses, interviewing the complainant and witness, maintaining the crime scene and protecting evidence, interrogating the suspect, arranging the collection of evidence, reporting the incident accurately and fully, and yielding the responsibility to the follow-up investigator (Urlacher & Duffy, 2010). The most important aspect of these is the securing of the crime scene and protection of evidence. This is because the scene of crime usually provides some important leads as well as evidence that can be useful in settling the case. If the scene is not secured, the evidence might be tampered with, and this jeopardizes the settling of the case. Preliminary investigation benefits the plaintiff in that it provides room for an investigation that might bring evidence that supports his or her case. It avoids a hasty trial that can be defeated on grounds of insufficient evidence. Therefore, by identifying a probable cause, the preliminary investigation helps to solidify the plaintiff’s case. It is beneficial to the judicial economy because with the appropriate evidence, judges are able to make a quick determination so that the case does not drag on for long. Mary Carter Agreements are used in the settlement of multi-party litigations. According to Sedrak (2012), a Mary Carter Agreement is a contract or agreement whereby one codefendant makes a secret agreement with the plaintiff that if

Indra Nooyis Vision for PepsiCo Assignment Example | Topics and Well Written Essays - 250 words - 1

Indra Nooyis Vision for PepsiCo - Assignment Example Without referent power, the leader would not be trusted or respected by subordinates and followers. Without referent power, the employees would not be motivated to work towards shifting to non-carbonated drinks and would not approve Nooyi’s strategic decisions. Nooyi has built goodwill due to his successful acquisitions of profitable bottling companies. Without referent power, the stakeholders would be frustrated with lack of advertising the core sugary and fatty cola products (Cummings and Worley 176). Â  This approach is sustainable for PepsiCo if Nooyi leaves the organization to Cabinet Member in Washington, D.C. The approach would be sustainable if she establishes clear strategic goals for PepsiCo and implements succession plans that ensure future leaders are committed to the turnaround to more healthy products and environmental potential. Some types of influences that she needs in order to wield power for her to be successful in this endeavor include influence reward influence through providing fair benefits and recognizing excellent job performance. Another influence is a personal influence on shareholders by building close working relationships and trust in the turnaround strategy. A third influence would be positional influence by ensuring subordinates stick to the timelines of implementation of the strategy. She will also need expert influence by clearly demonstrating her career track record of making profitable acquisitions and change in organizations.

Research Paper on the topic of The greatest Prime Minister in Canadian

On the topic of The greatest Prime Minister in Canadian History for promoting ethnic diversity and communities was Pierre Trudeau - Research Paper Example Trudeau can be regarded as the most important Prime Minister in Canadian history for promotion of ethnic diversity and enhancement of community. The concepts that Trudeau established came from his regard toward these philosophies of diversity. More important, the time frame in which Trudeau lived and the external environment which created change allowed the Prime Minister to make specific decisions that were directly linked to the need for ethnic diversity and community. World War I, changes in Canadian ethnicities and expansion into a global perspective were some of the several alterations which forced the Prime Minister to create a specific perspective about the concepts of ethnic diversity. This research paper will examine how Trudeau offered this to the country as well as whether his policies for reform allowed him to become the greatest leader in history for Canadian diversity and community. The examination in this paper will look at the trends which were established by this Prime Minister as well as how he began to alter policies because of personal beliefs as well as external pressures which were creating a demand for ethnic diversity and changing communities. The examination will not only include actions which were taken by the Prime Minister, but also will incorporate other aspects of the changes made, such as how responses occurred throughout Canada and what the other demands in politics altered in terms of ethnic diversity and community. These perspectives will show how and why Trudeau became the most effective Prime Minister for establishing ethnic diversity and community. When looking at the research, there were several resources which were used. The library began the main search, which led to various books and reviews that were associated with Canadian politics and the way in which this related to the time frame of Trudeau as a leader. When looking at the books and pieces of information, questions began to arise

The power of a world view Essay Example | Topics and Well Written Essays - 3750 words

The power of a world view - Essay Example The 4 horsemen are the same as the four myths as described above. Colson explains how the first horseman rails against heaven with the presumptuous question: why do bad things happen to good people He multiplies evil by denying its existence. The second horseman comes with sword and slaughter in the false hope of creating the perfect man. The third horseman sows chaos and confusion by questioning absolute morality. The fourth horseman brings excess and isolation by putting the individual over the society. The Gospel of Jesus Christ has transformed lives in ways which are beyond what can be experimentally evaluated. Only those impacted can truly understand the change in their lives. Third parties only get an external glimpse, and yet even this glimpse is glorious. Following are examples of this transformation which come out of the address of Charles Colson. Colson claims to be one who is himself transformed by Jesus Christ, this transformation being evident in his life over a period of twenty years. Jesus is credited by Colson as the reason for the excellence in his work as well as the award itself. Colson quotes the study of social scientist James Q Wilson who searched for a correlation between crime and social forces According to him, when America was rapidly industrializing in the late nineteenth century, conditions should have caused crime to increase, but it actually declined. He explained this phenomenon by crediting it to a powerful spiritual awakening that was sweeping the nation, inspiring moral revival and social renewal. This could be compared to the 1920s when affluence should have curbed crime, but it actually increased. The explanation was the wake of the theories of Darwin and Freud in this period when religion was no longer accepted universally as a good thing. Eg 3: The fall of the iron curtain. Colson describes a symbolic moment in May 1990 when a bearded monk thrust a huge crucifix into the air in the Red square and shouted above the crowd under the reviewing stand where Gorbachev and other Soviet leaders stood, "Mikhail Sergeyevich! Christ is risen!" Gorbachev turned and walked off the platform. The signal went across the continent and ultimately led to the collapse of communism. Eg 4: The Humaita prison in San Jose dos Campos Brazil. The prison mentioned above was turned over to two Christian laymen twenty years before Colson visited it. These men planned to run it on Christian principles. This they did. When Colson visited the prison he was greeted by a smiling murderer who was trusted with the keys to the prison and let Colson in. Inside Colson noted men at peace, clean living areas, inmates involved in industrious output, and walls decorated with Bible verses. Humaita's recidivism rate was 4% as compared to 75% in the rest of Brazil and the US. Colson says the reason was the realization among the inmates that Jesus died for their sins and crimes - this was symbolized by a crucifix beautifully

Media Analysis Essay Example | Topics and Well Written Essays - 1500 words - 2

Media Analysis - Essay Example The discussion will also connect cultural norms pertaining to sexually explicit materials and the public utilization of it. The infringement of human dignity will also be explicate, and lastly, the conclusion. Numerous commercials today are penetrating the world of television, especially in the United States. Representations are often instilled with amatory fantasies and desires (D’Emilio & Freedman, 1989, as cited in Gould, 1994, p. 73). Nevertheless, such representations are consistently facing manifold accusations of contesting the ethics and morality of humanity in which most of them come from the Americans (D’Emilio & Freedman, 1989, Foucault 1990, as cited in Gould, 1994, p. 73). This concern in advertising has been dubbed by Boddewyn (1991) as a â€Å"soft tissue,† which has the foundation of being subjective and community generated roots and values (as cited in Gould, 1994, p. 73). Furthermore, there are many forms of sexual appeals that may be perceived differently from other perspectives. The publicity of lewd materials should consider the potential feedback of the populace. Sexual appeals present in commercials are of manifold classifications and may comprise various factors. This can be made through the utilization of gorgeous models that would portray different levels of bareness and implications (Severn, Belch, & Belch, 1990, as cited in Gould, 1994, p. 73). These visual attractions are sometimes incorporated with verbal factors (Severn et al., 1990, as cited in Gould, 1994, p. 73) and other factors, such as sounds and scents. Deliberation should be done in order to stipulate on terms specifying the TV commercial if it may depict unethical or ethical concerns in the perspectives of the public (Richins, 1991, as cited in Gould, 1994, pp. 73-74). Also, such measures should be implemented because the commercial should receive positive recognition from the p ublic (Gould, 1994, pp. 73-74). However, even if there

Article by James Howard Kunstler Essay Example | Topics and Well Written Essays - 500 words

Article by James Howard Kunstler - Essay Example   He suggests that no one thought of understanding the architecture that America could have established rather what happened was that roads were widened and this resulted in huge traffic jams at the present, which seem to mean a lot of tension and apprehension left, right and center. Kunstler has given the example of Walt Disney in this article as he thinks that Walt Disney understood the American psyche and thus he constructed something which could relate with the way the Americans used to live in and enjoy their freedom. He has touched upon the aspects related to the postwar decades where America could not come to terms with its own basis, breaking all the rules that were previously coined and turning towns into urban garbage lands. I believe that Kunstler has been pretty critical of the American geography and has just touched the construction aspects related with America itself. He has not linked this article with the advancements that America has had in different fields of life, so much so that it has come to be known as the Super Power of the World. But then again Kunstler has been vocal at making a point or two which could go down well with the town planners and architects since there is still a lot of room for improvement within the said fields and the matter pertaining to the ugliness of the American skyline is somewhat debatable as I have understood it. The urban sprawls have demanded that long towers are built across the cities and the people be inhabited across a set of different areas whilst being earmarked for living purposes, industrial concerns and the like. Thus the debate is somewhat mind-boggling since Kunstler must know about the facts before making a point about the actual basis of the American urban sprawls.  Ã‚  

Journal Essay Example | Topics and Well Written Essays - 250 words - 51

Journal - Essay Example The kind of affection author described is unusual now a days, when biological parents give up their children for adoption and single mothers abort their unborn ones for the sake of their convince. Her affection is even with the gifts Joe gifted her; is surprising. Next thing which is totally explicit these days is the kind of hospitality the story entails like Joe and Joe’s wife towards Maria. However, in the tram ‘Maria’ is also displayed in a situation where young generation is giving up traditional etiquettes for elderly, like giving up one’s seat for them due to their age and respectable position in society. Many of the critics believe that since ‘Clay’ is an Irish story therefore, the author interweaved and depicted Ireland’s geographical and political situation through Maria’s tale. The Christian beliefs and their respect is also a significant factor in the tale, which enables the reader to comprehend how people of fate feel and act when they have a religious and spiritual event to attend to. Most shockingly though ‘Maria’ was fat, short woman with a big nose, but readers find her satisfied with her ordinary looks and poor financial condition. She is a contended person who has no complexes about her social and physical position. The story narrates how one should be contended in his own body without regretting about his looks, social and financial position (Attridge,

Principles of Instructional Design Essay Example for Free

Principles of Instructional Design Essay Client – The client is a company known as Delta Computers, which manufactures computers and peripherals. This is a mid-sized 20-year-old company with 2,000 employees worldwide. It has annual sales of $90 million. Its sales force is 400 in number. Of these about 100 are senior sales managers and directors, and the remaining 300 are the frontline sales force consisting of sales executives.   The sales executives make sales calls, both in person and by telephone, to various companies to sell the company’s products. Data Collection – The first step in the creation of the e-learning course is to collect all the information that is required to create an effective e-learning course. There are various data collection techniques, such as interviewing, questionnaires, focus group questionnaires, observation, Internet, and libraries. The Instructional Designer (ID) can conduct an interview with the Senior Sales Managers of Delta Computers to get information about various sales techniques, which they want their employees to learn and which are relevant to their business. They can also gather information from freely available sources on the Internet and libraries, and also existing content about sales techniques that the company may have, created by their erstwhile and present sales managers. They can also send a questionnaire to the Senior Sales Managers seeking the following information that would be required for creating the course. 1. Who is the audience for this course? (Managers, Sales Executives, Directors, Engineers, Administrative employees, Sales Managers) 2. What is the age group of the learners? 3. What are the qualifications of the learners of this course? (High School, Graduate, Engineering Graduate, Management Graduate) 3. What is the means by which the learners will access this course? (Home computer, office computer, Internet, CD) 4. What is the goal of the course or what purpose does the course seek to accomplish? 5. What is the existing knowledge that the learners have about this topic? (Beginners, experts, proficient) 6. Is the goal you seek to accomplish through this course measurable, if so what are the quantities? 7. How many people will access this course per month? 8. How much time can the learners devote to this course per week? 9. Would you like the performance of the learners to be scored at the end of the course? 10. Typically, the passing score of a learner is 80%. What would you like the passing score of the learner to be? 11. Would you want the learner to undergo the complete course again if he or she fails, or would you like them to undergo only the part in which they have failed again? 12. What is the level of technical knowledge of the learners, i.e. do they know how to operate computers, email, Internet? (Beginner, expert, proficient) 13. Within what duration would you like the learner to complete the course? 14. Would you want more interactivity, simulations, graphics, and fun element in the course or would you want the course to be factual and to the point with minimal graphics and fun element? 15. Do you have any existing material on sales techniques which you would like us to incorporate in the course? Analysis – After the required information has been collected, the analysis for the e-learning course would be done. The analysis would include: 1. Learning needs analysis, 2. Goals of the course. 3. Learning gap. 4. Audience analysis. 5. Prerequisites of course. 6. Learning environment. 7. Passing criteria. 8. Objectives of the course. A detailed analysis and design document is created, which is then sent to the client for approval. After the client provides their approval on the document, the storyboarding for the e-learning course is started. Learning needs analysis – After interviews with the senior managers and from the information acquired through the questionnaire, the learning needs are determined. The senior managers of Delta Computers state that most of their sales executives who make customers calls either through telephone or personally come from varied backgrounds. The current information about sales techniques that they have is gained through the Powerpoint presentations created by the erstwhile and present sales and marketing managers of the company for internal training purposes. When a new sales employee joins, he or she is asked to read these presentations. The information in these presentations, which number about 20, is old and also there is no evaluation at the end of the presentations. The information is organized haphazardly and there are very little graphics and interactivity. The information is also outdated. Learning goals – After understanding the current level of knowledge, the ID gets information about the goals of the course. In this case, Delta Computers wants their sales executives who actually make customer calls to learn the latest sales techniques so they can close many more deals successfully. Learning gap analysis – The ID then chalks out in detail what is the gap between the learning goals and the current level of learning. The ID is able to understand that the existing information about sales techniques is generally what the Senior Sales Managers had put down informally on presentations. The information is haphazardly structured, out-of-date, incomplete, and uninterestingly presented. The ID proposes to get information on latest sales techniques by interviewing the Senior Sales Managers and Sales Directors of the company and other outside sales experts, and through books, journals, and Internet articles. Audience Analysis – After the learning gap analysis, the audience for the course is analyzed. From the information obtained from the answers to the questionnaire submitted to Delta Computers, the ID is able to understand the profile of the learner of this course. The learners who will undergo this course are males and females belonging to the age group of 24 to 55 years. They are mostly graduates in various disciplines, including arts, sciences, and management. About 5% of them are engineering graduates in various disciplines and 10% have obtained management degrees in sales and marketing. They are all computer and Internet savvy and 10% of them have their personal laptops. Prerequisites of the course – The ID formulates certain prerequisites for undertaking the course. The learners should all have basic knowledge of computers, Internet, and English language. They should also have adequate knowledge about the various products in the portfolio of Delta Computers and the features and benefits of the products. Learning environment – The learners will undertake the course through the company’s Learning Management System (LMS). This will be an online course and each learner will be provided a login ID to log in to the LMS. The hardware requirements would be minimum Pentium IV configuration, 2.40 GHz, and 256 MB RAM with broadband Internet. Passing criteria – The learner will need to score a minimum of 80% in the assessment to pass the course. If they are unable to do so, they will have to undertake the course again. Terminal objectives – The next step is to divide the course content into modules and topics and to formulate the terminal objectives for each module of the course. The name of the course is â€Å"Sales Techniques to Make Effective Sales.† The five levels of Bloom’s taxonomy are knowledge, comprehension, application, analysis, synthesis, and evaluation. The five learning types according to Gagne are verbal information, intellectual skills, cognitive strategies, motor skills, and attitudes.

Expression of Recombinant Green Fluorescent Protein (rGFP)

Expression of Recombinant Green Fluorescent Protein (rGFP) Expression and Purification of recombinant Green Fluorescent Protein (rGFP) from E. coli using Ni2+-Agarose Column Chromatography. Andrea Bustamante Janakikeerthika Darmarpandi Abstract Green Fluorescent Proteins are vital components of bioluminescence in marine animals. There unique ability to withstand and recover from harsh conditions and regain fluorescence was of great interest. The purpose of the following set of experiments was to express and purify a His6-Xpress epitope tagged recombinant form of Green Fluorescent Protein grown and harvested from E. coli. The desired protein is initially released into solution using the properties of freeze-quick thaw cycles that then help release the contents of the nucleus of neighboring bacteria following a chain reaction. It is then submitted through a Ni2+-agarose affinity chromatography column where the target protein was purified. The resulting wash and elution fractions where run through a Bradford assay, SDS-PAGE/Coomassie blue staining, and a Western blot to determine the molecular weight of the protein to be 32kDa. The overall specific activity was determined to be 433000 RFU/ mg of total protein with a resulting 20 percent purity. The results show that expression and purification of rGFP from bacterial cells was possible. Introduction Aequorea victoria is a jellyfish capable of producing a green fluorescent light when Ca2+ ions activate a photoprotein, known as aequorin, which excites Green Fluorescent Protein (GFP). Wild type GFP is a 27kDa, homodimer composed of 238 amino acid residues that absorbs light at an excitation wavelength of 395nm (blue light) and emits light at an emission wavelength of 510nm (green light). Aequorea victoria GFP has a distinctive three dimensional structure that encases a chromophore (formed by cyclization of Ser65-dehydrogenized Tyr-Gly67) and allows for stability under harsh conditions (Prasher, 229-230.) . This structure allows for regaining of fluorescence even after the protein has been denatured upon removal of the denaturant. Therefore, GFP’s are extremely stable to changes in pH, temperature, oxidation and reduction, and chemical reagents (Pan, Pickett, and Rippel 225.) Poly-histidine tags involve addition of a series of histidine residues to the N or C terminus of a protein of interest. Poly-histidine tags are affinity tags that serve to facilitate protein purification by exploiting the positively charged histidine residue’s affinity for negatively charged columns. This series of experiments involved a six repeat histidine codon contained within a DNA plasmid which resulted in a recombinant Green Fluorescent Protein that contained a six residue histidine tag located at the N-terminus. The His ­6 tagged recombinant Green Fluorescent Protein was then subjected to Ni2+-agarose column affinity chromatography. Ni2+-agarose affinity chromatography allows for the purification of poly-histidine tagged proteins due to the selectivity and affinity of the Ni2+-agarose matrix for His6 tagged proteins. rGFP binds the column due to the interactions between the His6 tagged proteins in the mobile phase with the metal Ni2+ ions immobilized within the matrix in the stationary phase. The Ni2+ ions contained within the matrix are capable of binding electron rich molecules including histidine residues and allowing most other molecules to pass unbound. This results in the binding of the desired protein to the column and the purging of most undesired proteins and contaminants from the column into wash fractions (Ninfa, et al. 100-101.) The column was then subjected to imidazole, which competes with rGFP for Ni2+ ion attachment, and this allows for the elution of the target protein. Due to its unique properties, isolation of GFP was of great interest and expression and purification were the main focus of the following series of experiments. A suitable way to accomplish this was devised using the combination of poly-histidine tagging and affinity chromatography. The purpose of this experiment was to express and purify a six-Histidine tagged recombinant form of Green Fluorescent Protein from E. coli through the use of Ni2+-agarose affinity chromatography. After expression and purification, a Bradford assay was performed to estimate total protein amount. This was followed by SDS-PAGE/Coomassie blue staining to determine purity and molecular weight. The confirmation of the presence of rGFP was done using the Western Blot. Materials and Methods Growth of G strain In a test tube, 10ml of liquid LB growth media containing 100ug/ml Amp and 25ug/ml Cam was inoculated with a single bacterial colony of strain G (BL21(DE3)uv>) and was allowed to grow overnight at 37 °C. The culture was shaken until saturated. In a flask, 500ml of liquid LB media (pre-warmed to 30 °C) was inoculated with about 4 ml of the saturated overnight culture (or until the 500ml culture reached an OD600 reading of 0.1) and allowed to grow at 37 °C until the OD600 reading reached 0.5. At approximately OD600 ~0.5, or time zero, 1ml of the culture was harvested into a 1.5ml centrifuge tube and pelleted. The supernatant was discarded and the â€Å"G0† pellet stored at -20 °C for later use. The remaining culture was induced with 1mM IPTG and allowed to grow. After 3 hours, 1ml of the culture was harvested into a 1.5ml centrifuge tube and pelleted. The supernatant was discarded and the â€Å"G3† pellet stored at -20 °C for later use. An additional 15ml of the IPTG induced culture was harvested into a 15ml centrifuge tube and pelleted. The supernatant was discarded and the â€Å"G3-15ml† was stored at -20 °C. Preparation of rGFP Crude Extract Immediately after removal of the â€Å"G3-15ml† pellet from freezer, breaking buffer [10mM Tris, pH 8.0; 150mM NaCl] was added into the centrifuge tube. The breaking buffer was pipetted up and down (being careful not to introduce air) until pellet had thawed and homogeneity was reached. The solution was transferred into a 1.5ml centrifuge tube, vortexed for 5 minutes, labeled and placed in 37 °C water bath for 10minutes after which the centrifuge tube was transferred to a rotating platform shaker in a dry air 37 °C incubator for 20 minutes. After lysis, the mixture was centrifuged at 14000xg, 4 °C, for 10 minutes. In a dark room in the presence of a hand held UV light, the fluorescence of the pellet and supernatant where observed the recorded. The supernatant was then decanted and care was taken not to get the pellet back into the supernatant as centrifugation would be required if this did occur. This supernatant was the GCE (rGFP crude extract) Preparation of Ni2+-agarose Column In a 3ml plastic syringe, enough glass wool was placed into the well to cover up to the 1/4 ml marking. The syringe was secured onto a ring stand and placed perpendicular to the ground. About 100ul of breaking buffer was pipetted into the top of a closed luer-lock and allowed to overflow. 1ml of buffer was then pipetted into the syringe column and the luer-lock was immediately screwed onto the syringe. An additional 2ml of breaking buffer was added to the column and several drops of buffer were allowed to flow out. The luer-lock was then returned to the closed position. A total of 500ul of breaking buffer was added to the column and then 1ml of a 0.5ml bed volume Ni2+-agarose slurry was added to the column. The luer-lock was opened and agarose matrix was allowed to â€Å"gravity pack.† The column was pre-equilibrated with 5ml of breaking buffer and then the luer-lock was returned to the closed position. Ni2+-NTA Chromatography Separation Procedures 100ul of GCE was transferred into a centrifuge tube, labeled, and set aside. Breaking buffer was added to remaining GCE if content was less than 1ml. GCE was slowly applied to the Ni2+-agarose column and allowed about 5-10 minutes for protein to bind to column. The luer-lock was opened and 0.5ml of effluent was collected into 1.5ml centrifuge tube and labeled W1. This was repeated with the subsequent effluent labeled W2.The column was then observed under an ultraviolet light and fluorescence recorded. The column was then washed with 4ml of buffer in 0.5ml increments. The effluent was collected and labeled W3 to W10. The column was then washed again with a total of 5ml of breaking buffer. This effluent was discarded. A total of 5ml of elution buffer containing 10mM Tris, pH 8.0; 150mM NaCl, 300mM imidazole was added to the column in 0.5ml increments. The eluents were collected and labeled E1-E10.The column was then observed under a UV light and the fluorescence recorded. The W1-W6 and E1-E6 fractions were also observed under UV light and their fluorescence rec orded qualitatively. Determining Total Protein Amount A standard curve was created using six different samples of Bovine Serum Albumin (1mg/ml) of known amount. The amounts of BSA used all had a final volume of 50ul and included 0ug, 3ug, 5ug, 10ug, and 20ug total proteins. A total of 1ml of Bradford reagent was added to each, vortexed, and allowed to incubate for 10 minutes. The results where read using 200ul in a microtiter dish and read using a microplate reader set to 595nm. The results where plotted on a graph as absorbance (595nm) vs. BSA (ug) and a best fit line was drawn. The Bradford assay was then performed once on the W1-W6 and E1-E6 samples. Any samples whose absorbance fell outside the standard curve were repeated less sample in the assay. Once all samples fell within the standard curve, the Bradford assay was repeated two more times for each sample. The total protein amount was then extrapolated from the standard curve using the absorbance values. Estimating Purity and Molecular Weight The SDS-PAGE was prepared using a 12 percent resolving gel that was poured between the Bio-Rad glass plate â€Å"sandwich† and allowed to polymerize. A 5 percent stacking gel was prepared and added on top of the resolving gel, a comb was inserted, and the gel was allowed to polymerize. Once that polymerized, the combs were removed and the electrophoresis tank was set up. 15ul of G0, G3, GCE, W3, W4, E2, and E3 samples were added to the SDS-PAGE along with a standard molecular weight ladder. The samples were electrophoresed at 200volts for 45 minutes. The gel was then stained using Coomassie blue dye and the stain removed. Confirmation of rGFP 2-ÃŽ ²-mercaptoethanol was added to the centrifuge tubes containing the G0, G3, GCE, W3, W4, E2, and E3 samples and were loaded along with a molecular weight ladder and electrophoresed as described above. The stacker was removed and the resulting gel set up for transfer onto a nitrocellulose membrane for Western Blot analysis. The overall setup required a â€Å"building up† of components with the positive electrode base on the bottom, followed by filter paper soaked in transfer buffer, nitrocellulose paper above that, the SDS/PAGE layer, another layer of filter paper soaked in transfer buffer, Western blot solution was poured over all the components, and finally the negative electrode lid was locked into position. To ensure transfer, the nitrocellulose gel was stained using Ponceau S and allowed to incubate for two minutes on a rocker and then destained using ddH2O. The membrane was then blocked using 5% non-fat dry milk/TBS solution and incubated for 30 minutes on a rocking p latform. This was then and washed three times with 0.05%Tween 20/TBS with 5 minutes of incubation between each wash. It was then probed with mouse IgG anti-Xpress epitope MAb solution and allowed to incubate for 45 minutes. The 0.05%Tween 20/TBS wash was repeated in triplicate. A secondary probe using sheep IgG anti-mouse IgG conjugated horseradish peroxidase polyclonal anti-serum solution was performed as above and then washed in triplicate. The nitrocellulose gel was developed using TMB until desired intensity was reached and development was stopped with water and results recorded immediately. Results The expression of the target protein was doubly repressed in the G0 (uninduced) sample of E. coli. First, the Lac repressor protein binds to the lac operator and prevents transcription by T7 RNA polymerase (Garrett and Grisham 915-916). Second, T7 RNA was repressed by lysozyme protein that binds to T7 RNA polymerase and inhibits transcription. Expression of rGFP in the G3 (3 hour post induction) sample was made possible through the use of IPTG (Garrett and Grisham 914.) The purpose of IPTG was to repress the Lac repressor which resulted in T7 RNA polymerase being able to transcribe DNA downstream of the T7 promoter and expression of His6-Xpress-GFPuv, resulting in the fluorescent capable recombinant Green Fluorescent Protein. (Figure 1) This resulting recombinant GFP is a 279 amino acid protein. rGFP has a six Histidine tag at its N terminus between amino acids 5 and 10, an Xpress epitope between amino acids 24 and 31, Green Fluorescent Protein between amino acids 39 and 277, and a 3 amino acid end tag between amino acids 277 and 279. The chromophore is found between amino acids 103 and 105 in the DNA sequence. (Figure 2) Results of Ni2+-agarose affinity chromatography and Bradford assay indicated that the E3 (elution 3) sample contained the most rGFP activity with approximately 18,600 RFU (relative fluorescent units) and an estimate 43ug of total protein. The specific activity calculated for the sample was 433000 RFU/ mg of total protein. (Figure 3) The SDS-PAGE/Coomassie staining gave an estimate molecular weight for rGFP of 32kDa based on a total traveled distance of 2.3cm along the SDS/PAGE. The overall purity of the band was approximately 20 percent. The higher molecular weight band was most likely contaminants at about 45kDa and the lower molecular weight band was possibly a result of the degradation of the c-terminus at 27kDa. (Figure 4) Western Blot indicated prominent bands in the E3, E2, GCE, and G3 lanes. Lanes W4 and W3 showed very light bands and lane G0 shows an absence of bands. All visible bands appear at about 32 kDa and therefore confirm the presence of rGFP. (Figure 5) Conclusion The successful expression and purification of recombinant Green Fluorescent Protein is significant in the scientific community due to the possible uses for it in the future. Green Fluorescent Protein is significant because it provides an inexpensive and relatively easy method of detection. The possibility for real time detection means result could be obtained in real time. Future experiments will focus on linking rGFP to proteins during transcription and translation. This would result in a desired protein with a GFP tag whose fluorescence can then be used for identification. This should result in the ability to locate a target protein using the fluorescence of rGFP. Future applications of GFP could include incorporation into the genetic code of small mammals. These could encode fluorescent neurons which in turn could help further research in areas such as nerve tissue regeneration or other advances in neurobiology. Its unique properties of endurance could be exploited to understand how it can endure harsh environments and still regain functionality after remediation. This would have significant applications in molecular and cellular biology in understanding cellular degeneration and how help patients with diseases involving cellular degeneration. Bibliography Pan, Jing, Elizabeth Pickett, and Scott Rippel. Biochemistry Laboratory Lecture Notes. Dallas: UTD copy center, 2013. 225-289. Print. Pan, Jing, Elizabeth Pickett, and Scott Rippel. Biochemistry Laboratory Manual. Dallas: UTD copy center, 2013. 38-77. Print. Prasher, Douglas C., Virginia K. Eckenrode, et al. Primary Structure of the Aequorea victoria green-fluorescent protein. Gene. 111. (1992): 229-233. Print. Garrett, R., and Charles M. Grisham. Biochemistry. 4th ed. Belmont, CA: Brooks/Cole, Cengage Learning, 2010. Print. Ninfa, Alexander J., and David P. Ballou. Fundamental laboratory approaches for biochemistry and biotechnology. Bethesda, Md.: Fitzgerald Science Press, 1998. 89-107. Print.

Assume Equal Responsibility In Raising Children Children And Young People Essay

Assume Equal Responsibility In Raising Children Children And Young People Essay Naturally, family is made up of mother, father, and children. Children are supposed to be raised by both parents, and we all accept that father and mother have vital roles in upbringing their children into potential and useful people to contribute to social development. However, it is quite challenging if we want to compare whether mother or father is more important. What if mother is more important, is she has to assume more responsibility, or what if father is, ought he to assume more? On my point of view, in no account should parents assume unequal responsibility due to children development sake, the difficulty of raising children, and family happiness. Whether or not children are nurtured with equal responsibility from mother and father has effect on childrens development throughout their lives. With both cares, children get full experience of live from both mother and father because what father can give to children is different from that of the mother, but it doesnt mean one is less important than the other. Mother can teach children how to cook, how to sew, or how to deal with household chore while father can teach them how to fish, to be strong, or to protect oneself from any danger. And some circumstances children need advice from father and other circumstances, only mother is more suitable to give advice. On top of that it is also known that with both parents care, children benefit in their braveness. Children will feel confident around the house, at school, or elsewhere because they think they are equal to other, and they have both parents supporting them. Oppositely, if one side fails to care their children, it means that ha lf of knowledge is leak sine rarely can either a mother or father completely function as both roles. Not only does their knowledge is affected, but also children are more likely to have gone to wrong path as Peiitea in his article had quoted You need both eyes to see the clear path. Without one, it becomes blurry and you may be sidetracked from the path and may not be able to find your way again (peiitea, 2011). Imagine when a child who is fatherless or motherless walking on the street and sees other children with their mother and father, how would they feel? It would upset the children, and improper behavior will occur as the result of this upset feeling. The National Fatherhood Initiative, U.S. Bureau of Census for the FBI researched and gathered statistics related to children who were raised in a household without a father. Individuals who were father deprived make up 72% of all teenager murderers. 60% of the rapists in society also did not have an active father figure in their life. 70% of young people who are incarcerated today suffer from father  deprivation as well. Children who lack a father growing up are twice as likely to quit school and eleven times more likely to have violent behavior. Three out of four teenage suicides also have the common factor of an absentee father. 80% of adolescents in psychiatric hospitals do not have a father figure in their lives as well as 90% of all run-aways (Watergrl76, 2012). Moreover children also face confidence leaking problem with the absence of one side. Biologically, father is the one who give his daughter emotion confident, protection, and affection. According to an article online, women without fathers tend to have low self-confidence around men. They are weak and hide what their boundaries are (Paul, 2008). In all, It is precise that children without or less care from father do ruin their lives. The absence or unequal responsibility may upset their development. Secondly, raising children is not easy task. When they were babies, from milk, food, cloth, cleaning, learning to walk, or sleep is all stressful. They are twenty four hours needed to be taken care of. What if the baby gets sick, not only money that you have to pay but also the nervousness you encounter. As they grow up and go to school, more thing parents need to concern whether they study well, make friend with gangster, play school truant, or eat something unhealthy. Furthermore, every children is different, using old way to teach children will not work to your own children. You need more time to observe them and choose the best way. In an article I read online, mentions taking care children is extremely hard, and wrong way of teaching children is frustrating for you as well as the child. Raising the child alone is even tougher. (TOSSER, 2009). Mother or father alone cant handle those stresses. Remember besides your children who need care, you yourself also need to rest. You need a partner who can give encouragement and warm. Nevertheless, with both parents share responsibility, thing is solved. Last but not least, that both parent share equal responsibility increases family happiness. The more time you are with each other, the more understanding you have for each other. Everyone in the family feel close and warm. It brings peaceful environment to children as well the whole family. In an online article also proves that when both parents have a collaboration and fantastic agreement in adopting children, family makes less argument (Both Parents should Assume Equal Responsibility in Raising Children , 2011). In contrast, without one side care, both the children and the member family feel they are neglected. Children feel they dont receive love from father, and mother feel father dont willing to help her. Nothing is worse than parent care only working and dont have time for family. My counterpart might say that parents cant share equal responsibility because father is busier at work to own for the living. He doesnt have time to take care of their children. Mother needs to be responsible for it. This argument has some merit on the surface. Remember marriage is not all our sharing task to do, but love. Work at house, taking care of the baby and household, is much more stressful then the job outside. In addition, everyone is busy; it is just the matter of how you manage your time, and what if mother unfortunately passes away, who will take care of our children? How could you support to take care of them when you and they are almost stranger? If father dont have time for his children, it will reduce the family happiness. To sum up, because of the interest of childrens development, the stress of raising children, and the family satisfaction, sharing equal responsibility is a must. Every parent should take this into consideration because children are weak and innocent they need both cares and support to help them accept new thing, learn the social value, and meet with the social expectation.

Ideas of the Parthenon Essay -- essays research papers

The Greek people of the 5th century BC created a culture that was deeply rooted in philosophy and the arts. Their endless search for their place in the grand scheme of the universe and in nature around them influenced everything in their lives especially their love of the arts. Their drama, sculpture, and even architecture are all shining examples of the ideas that were so dominant in the minds of the Greek people. What could be considered the crown jewel of Greek architecture, the Parthenon, is one such of these examples. It brings into form the three principal ideas of humanism, rationalism, and idealism of the 5th century Greek people through not only its structure, but its ornamentation and sculpture as well. The basis of humanism can be summed up in the words of Protagoras, â€Å"Man is the measure of all things.† Humanism is the idea that human beings are the yardstick by with to measure all things in the universe, including Greek gods and goddesses. The Parthenon stands for this very idea through the fact that it is a human organization of space. It brings an understandable order into a chaotic space that would otherwise be incomprehensible to a human being. It allows a human to see the space and recognize it as something that is real. It also consists of repeated patterns and distance intervals throughout its structure that add to this order. The metopes, for example, are set in an alternating pattern with the triglyphs around the entire building at distinct intervals bringing a clear order to the entablature of the Parthenon. The columns that support the Parthenon are also placed in certain distance intervals from each other and coincide with the pattern formed by the metopes and triglyphs. These columns, however, are not in a perfect pattern of equal distances around the entire Parthenon. The columns on either side of the doorway to the Parthenon are placed a little farther apart than the rest to show a clear entrance to the building. Also the corner columns of the building are positioned slightly closer to their neighboring columns in order to compensate for the human eye. Without this compensation the columns would give the illusion of leaning outward and being farther apart than the rest of the columns because of the distortion of such a large structure to the human eye. The stylobate that the columns rest on is also built to allow for this op... ...ding hints to the fact that the Parthenon is a place that is not meant for a human or even built with a human being in mind. For example, the steps of the Parthenon are to such a large scale that is clumsy and awkward for a man’s normal stride, but in the Greek mind, the perfect distance and size for that of a goddess. The entrance to the Parthenon, through it’s colossal size, denotes that a human is not the main concern when it comes to entering and exiting of this building in the mind of the architect. The 5th century Greek people played a pivotal role in the shaping of not only the world of philosophy but also the world of art and architecture. Their ideas of humanism, rationalism, and idealism were the things that brought to life the artwork of their time and still effects ours to this day. The Parthenon, with its bulging columns, its repeated ratios, and its colossal size expresses how these ideas formed the structure of the building and then shows how the same ideas brought to form the beautiful pediments and sculptures that give us a deeper insight into the minds and hearts of the Greek people. The Parthenon is truly an elaborate time capsule overflowing with Greek ideas.

Cave Art :: essays research papers

At the foot of a cliff in the Ardà ¨che Gorges, in south-eastern France, amateur speleologists discovered the world's oldest painted prehistoric cave. Discovered on December 18, 1994, this cave features art that dates back thirty-one thousand years. Jean-Marie Chauvet, Eliette Brunel-Deschamps and Christian Hillaire, were the amateurs who discovered the cave that has come to be known simply as the Chauvet cave. The explorers were in Vallon-Pont-d'Arc, France some thirty feet below ground. While exploring a cave, they were intrigued by a draft of air. They followed the draft to the source and discovered a cavity. This cavity then led to a vast network of galleries and rooms. The explorers were amazed. As they began to take a closer look, they saw columns of calc-spar, minerals in the walls, bones of bears. Suddenly, Eliette saw the image of a small mammoth on the wall in front of her. The adventurers were astounded. The walls began to come alive with engravings and paintings in red ochre and black. Everywhere they turned, there were these paintings that stretched hundreds of yards. The discoverers could not believe their eyes. Before them, were some three hundred horses, rhinoceros, lions, buffalo, and mammoth. Some of the animals were alone, while some were drawn in packs. And finally, all of these paintings were awakened from thousands of years of deep sleep. Jean Clottes, a specialist in cave paintings, is commissioned to appraise the cave. He was able to verify that this was genuine Paleolithic art. Everything was authentic and perfectly preserved. Now, all that needs to be done is determine the age of these masterpieces. Six months later, carbon 14 dating analysis showed that one buffalo and two rhinoceros were no less than 31,000 years old. Suddenly, the cave paintings at Vallon-Pont-d'Arc found themselveds promoted to the rack of the oldest known cave paintings to date. The Ministry of Culture is quoted as saying that these datings have revolutionized h itherto accepted concepts on the appearance of art and its development, and prove that homo sapiens learnt to draw at a very early stage.

Roy Jones Jr. :: essays research papers

Roy Jones Jr. was born on January 16, 1969 in Pensacola Florida. Unlike other black boxers Roy developed his boxing skills on a hog farm in a hamlet called Barth, outside Pensacola, when many others developed there’s in the city ghettoes. He was the oldest of five. He had three sisters and onr brother.   Ã‚  Ã‚  Ã‚  Ã‚  Roy’s father Roy Sr. said that he is the one who sparked Roy Jr. interest in boxing, by play sparring with him when he was only five. Roy Sr. said, “I’d let him pounch me in the head. When I pounched him, he’d get mad and run off and cry. Then he’d come back and want to do more. When we’d finish I let him get the best of me.'; Roy Sr. was also a former middleweight competitor. Roy’s dad made Roy Jr. to fight a 14 yr. old when Roy himself was only 10. The boy out weighed him by 16 lbs.   Ã‚  Ã‚  Ã‚  Ã‚  The training facilities weren’t to Roy Sr.’s standard so he constructed his own ring in a pasture and fmade a punching bag with scrap materials. Local kids watched as Roy’s father taught him the fundamentals of boxing. Soon they got interested and a boxing club was formed. Roy Sr. used his own money to buy boxing equipment and at one point sold the family’s tractor to finance the boxing club. This wasn’t enough though because he had to ask others that he knew for money to take the kids to boxing tournaments in neighboring states. The only form of transportation was an old rickety van, which doors were held with metal wire.   Ã‚  Ã‚  Ã‚  Ã‚  By the time Roy was 19 he had a amatuer record of 106-4 and became the yungest member of the 1988 U.S. Olympic boxing team. In public the team teased Roy but when in the private they asked him for advice. They saw how he dominated his opponents with cobonations from many different angles. Everyone thought that he would deffinetly win gold in the 156 lbs weight class. Like everyone thought he reached the final round. His opponent was the South Korean Park Si Hun. When the fight was over Park’s face was beaten while Roy’s face seemed untouched. The crowd and the Journalist at ringside all thought that Roy had unanamously won the fight, because Roy also had two standing eight counts along with everything else.

Reel Injin vs. Doctor Lawyer Indian Chief

Coastlands of films have somehow, directly or indirectly, touched on the subject of native issues. The Reel Injury and Doctor, Lawyer, Indian Chief are Just a couple of examples. After comparing the two films, I believe that the Reel Injury is the better- suited movie to be studied by my grade 9 class. This is true since the film is more interesting to the age group, the timeline is broader, and it addresses native issues in greater detail. The film, the Reel Injury is more interesting for a class of grade g's than Doctor,Lawyer, Indian Chief. The film Doctor, Lawyer, Indian Chief is much harder for the students to relate to. Doctor, Lawyer, Indian Chief was made in 1986 and while the Reel Injury was made recently, in 2009. When students are viewing this film it could be distracting and feel dated since the film was made over 25 years ago. Since 1986, there have been drastic improvements in the way films are being shot and the picture quality. Everything that the grade 9 class has be en viewing in modern media has been in the same format as the Reel Injury and has also contains the same fashions and appearances.Since the Reel Injury was filmed within the last 5 years, students can connect more with the language, art form and media quality. The Reel Injury contains more action, which students will find more interesting. The Reel Injury contains movie clips from over the past century whereas Doctor, Lawyer, Indian Chief is strictly interviews. As a result of the Reel Injury incorporating movie clips, it adds extra action. The higher level of action will keep the students intrigued and they will pay more attention to the information. The format for Doctor, Lawyer, Indian Chief is ere dull as it only contains non-fiction clips taken by the Director.The timeline in which the Reel Injury contains is superior to Doctor, Lawyer, Indian Chief. The Reel Injury shows the progression over time. â€Å"Cree filmmaker Neil Diamond takes an entertaining and insightful look at the Hollywood Indian, exploring the portrayal of North American Natives through a century of cinema. † (Aquatint). The Reel Injury in traveling through a century of cinema whereas Doctor, Lawyer, Indian Chief is only focusing on the year of 1986. This is less effective in showing the regression of how things are improving.As a result of the improvements being noted, students will be more inspired, and can have hope towards solving the issues completely one day. Doctor, Lawyer, Indian Chief only focuses on the year in which the film was made. A quote from the description of the film states that â€Å"Each of these women talks about how she got to where she is today†¦ † (Geodes). However where she is â€Å"today' was in the year of 1986, when the documentary was produced. As a result of the film being produced so long ago the stories are now irrelevant as the runner state of native women in the workplace has drastically changed.When the film the Reel Injury displays the information with a timeline, starting a century ago, it is event how far we have come and also how far we need to go. This provides an idea of hope, but also shows that there is still a problem for natives today. The Reel Injury deals with native issues to a greater extent than the film Doctor, Lawyer, Indian Chief. Doctor. Lawyer, Indian Chief focuses only on the positive side of things. Comparatively, the Reel Injury exposes what is wrong with the way native people are portrayed. A tribute to Native women everywhere, this short documentary focuses on 5 Native women from across Canada†¦ They have achieved success in a variety of careers†¦ † (Geodes) is a quote from the National Film Board when describing the film. The film is not a documentary to expose native issues but a tribute to native women who have successful careers. This is not effective for a class of grade 9 students, as they will not think there are any issues. Doctor, Lawyer, Indian Chief will not inspire anyone to make a change towards the native obstacles we are errantly facing.Doctor, Lawyer, Indian Chief takes a more positive approach as it only talks about successes with native women in the work place. The Reel Injury however exposes problems within the film industry. This will inspire people to look into more issues relating to natives. When the students start thinking about their own stereotypes towards natives that are exhibited in the movie, they will become more aware of what is wrong with societies view. This will inspire the students to further their own research on native issues. From this it could grow to help change al of the obstacles natives are facing today.Showing a movie, which incorporates the stereotypes natives are dealing with, can make students change their own views on natives. â€Å"Traveling through the heartland of America, and into the Canadian North, Diamond looks at how the myth of â€Å"the Injury† has influenced the world's understand ing – and misunderstanding – of Natives. † (Bantering). This is a direct quote from the National Film Board website and outlines what the movie addresses. While this â€Å"myth† is being exposed in the movie, it could change the views of the dents in the class.The ultimate goal of the moviegoers was to try an expose the myth of the Injury directly within the film industry but also within all of society. I believe the film met this goal and therefore would help in changing the stereotypes of natives that the students believe. In conclusion, the Reel Injury is the better-suited movie, in comparison to the Doctor, Lawyer, Indian Chief, to be studied by my grade 9 class. The Reel Injury is more interesting to the age group, it has a superior timeline, and it addresses native issues ore effectively.

Collectivisation: Political Philosophy and Stable Income Essay

?How accurate is it to say that the most important result of the collectivisation of agriculture was that it imposed communist control of the countryside? The result of collectivisation of agriculture was that it had imposed communist control as it meant that all farmers got an equal and fair rate exchange from their produce. However some areas were capitalist such as the use of NEP, the idea that the more you work the more you gain and that peasants eventually gained land for their own increasing each individual profit which is not along the lines of communist views. It is accurate to a strong extent that collectivisation of agriculture was that it imposed communist control as Stalin removed capitalist ideas eventually such as the NEP, but by allowing farmers to own their own land meant that communist ideas had to be altered in order for Stalin to keep the support of the people. The political ideas of Stalin were by far to impose communist control. Stalin’s position meant that he could alter existing ideas in order to make them fit in with communist ones and therefore allowing him to take control of areas that before hadn’t followed communist ideas. This is seen when Stalin eliminated the NEP. By doing this he eliminated capitalist ideas as peasants were forced to hand over any land they owned and work on communal farms creating equality and communist control. The collectivisation of these farms meant that all farmers earned the same amount imposing communist control as there wasn’t certain members that earned more and so could cheat the government by selling on products in secret and earning more than others. However, over time more farmers began selling produce to kulaks that would make more money and therefore not following communist ideas. In order to stop this Stalin had to allow a small amount of land to be owned by each farmer, which meant that some capitalist ideas had to be used in order to keep farmers content. This shows how one of the most important results of collectivisation was that it imposed communist control but as people were not happy with this it meant some other ideas had to be brought in to allow a widespread acceptance. The ideology of Stalin was to communise peasants and therefore the government would have a stable income of grain to export and get income from. By collectivising peasants it meant that the government could control the production of grain by having a fixed amount of grain going to the government. This meant that the government could export this grain for a stable income. This had a positive effect for a short period of time before peasants wanted more of a share of grain and so the government had to allow this. This is also an economic advantage from collectivisation as the stable income allowed income for Russia that could go back into the country and therefore improve it. The collectivisation imposed communist control as without it the government wouldn’t have got such a stable income from exports that boosted the economy. Socially controlling the people by keeping them consent was very important. When peasants starting to act against the government by breaking machinery and killing off animals rather then hand them over to the government this mean that the government needed to take action. In order to solve this problem Stalin bought in a scheme that allowed each peasant to own a small piece of land in which they could work on and keep all the harvest from that land for themselves. This created a widespread acceptance for peasants and meant that people would accept Stalin’s policies and the communist control. This shows that the collectivisation had some problems that the government had to deal with that meant communist control wasn’t successful and so other capitalist ideas were needed to keep farmers happy. In conclusion, the most important result of collectivisation was that it imposed communist control as it meant that the government had control of the people socially, by allowing them to have their own land, and politically. It also meant that the government had a stable income from exports of grain allowing Russia to use that income to improve other areas. Without this control the government wouldn’t of been able to have the economic boost.

War Destroys Innocence

Also, soldiers In the war never had a chance to live their youth because they had to go to war. Just as they should be starting their lives, they were forced to drop everything at once and put their life on the line. In â€Å"Peace†, it reveals that the soldiers are not in the war for themselves, but for God and for their country. Since they are doing this, their senses sharpen, and their youth fades away. If war does not kill you physically, then It will emotionally. Its a simple fact, war Is destruction at Its best.It does not only destroy lives, but emotions. The theme of â€Å"All Quiet on the Western Front† perfectly presents how war destroys innocence. † generation of men who, even though they may have escaped shells, were destroyed by the war†(Armature Prologue). Even though war does not always physically injure someone, it can emotionally scar them for the rest of their lives. The incidents that happen while people are at war are hard to forget about . They are metal images that cannot be erased. Naught broken save this body, lost but breath† (Brooke 11).This quote from â€Å"Peace† Indicates that yes, the soldiers were saved, but they're soul destroyed on the Inside. Nothing was saved, but the body. The comrades in the war had to quickly erase their youth and prepare for the worst. However, there is only so much you can prepare for. They were quickly broken down and forced to grow up no matter the occasion. â€Å"All Quiet on the Western Front†delays why war destroys youth. ‘We had to recognize that our generation was more to be trusted than Armature 12).Most of the soldiers were young, around eighteen to twenty-one years old. They never had a chance to live their youth years because they had to go to war. Right when they should be starting a new chapter In their life, they have to risk their lives and fight for their country. â€Å"For us lads of eighteen they ought to have been mediators and guides to the world of maturity to the future in our hearts we trusted them. The idea of authority, which they represented, was associated in our minds with a greater Insight and a more humane 12), In â€Å"AllQuiet on the Western Front† Paul and his comrades must determine what is correct since the older generation is incapable of helping them and being the supervisors that they are supposed to be. War destroys youth Is portrayed In â€Å"Peace† because the soldiers lose themselves and become animal-Like men. â€Å"And half-men and their dirty songs and dreary'(Brooke 7). When at the front, the soldiers lose their humanity. â€Å"Just as we turn 1 OFF Into animals when we go up to ten Ellen †¦ So we turn Into wags Ana looters when we are resting†¦.We want to live at any price; so we cannot burden ourselves with feelings which, though they may be ornamental enough in peacetime, would be out of place here†(Armature 138-139). When soldiers were giving up their humanity, they were giving up their youth as well. The soldiers lost their whole selves in the war; especially when they were on the front. They could not think like human. In order to survive the anxieties of war, Paul explains that he and his comrades would have to disconnect themselves from their emotions.The only way of surviving the war notionally is if it is avoided in thoughts. If it is not avoided, then the grief, despair, and fear would drive a man insane. Only an adult would be capable of doing this. No child or young man could. This is a perfect example of how war destroys youth. The war caused the soldiers to grow up fast. If they did not, they would not survive in any way. Mouth! We are none of us more than twenty years old. But young? Youth? That is long ago. We are old folk† (Armature 18). Armature refers to the men as â€Å"Iron Youth†.The men are still young but they have a feeling of strength and being invincible on the inside and out. The soldiers ar e no longer part of society. After the war they could not go back and live their lives like nothing happened. They have grown up in a way no one will ever understand. Most of the veterans from World War I stayed in the army because they did not believe they belonged anywhere else. They considered war their home. The soldiers lost their youth from the beginning of their journey in war. War destroyed the innocence of the veterans in World War l. There was no way of regaining what they lost.

Computer architecture Essay

Describe how analogue data can be converted and stored in computer systems Analogue data needs to be sampled in order to be processed by a computer. As computers deal in One’s and Zero’s it can only record specific intervals. For example, when recording a sound that gradually gets louder over a minute, a digital recording could record the level of sound every second, but would lose the information between seconds. If the sound was sampled every half second, there would be half as much information lost from the original source, but file size would be doubled. This is the trade off that has to be made between file size and quality. Bit depth is the number of bits of information recorded per second . The higher the bit depth means, the higher the sample rate and this results in higher quality sound file. A good example of bit depth is in CD quality audio which has a bit depth of 16 bits and a sample rate of 44. 1 kHz. Task 3 (P5) Describe the key components of a computer architecture and how they interact 1. Data Buffer – this is a region of memory used to temporarily hold data while it is being moved from one place to another. 2. Accumulator A – An 8 bit CPU has 1 register called the accumulator, this holds temporary data e. g. the carry-out when you do addition. 3. Arithmetic Logic Unit (ALU) – this is the workhorse of the CPU because it carries out all the calculations. 4. Data Buses – the mechanism that moves information around a computer. 5. Address Buffer – this holds the address part of the instruction register, 6. Program Counter – this contains the location of the next instruction to be executed and, therefore, keeps track of where the computer is up to in a program. 7. Instruction Register (IR) – this divides the information it receives into two fields. One field in the IR contains the operation code that tells the CPU what operation is to be carried out. The other field, called the operand field, contains the address of the data to be used by the instruction. 8. Condition Code Register (CCR) – this takes a snapshot of the state of the ALU after each instruction has been executed and records the state of the carry, negative, zero, and overflow flag-bits. In the above diagram the flag-bits are H, I, N, Z, V & C. Task 4 (P6) Describe the features of a processor Multi-tasking. Multi-tasking is a method where multiple processes are dealt with at once sharing common processing recourses such as a CPU. It involves the CPU assigning which instructions to be carried out first but it only focuses on one instruction at a time. Pipelining Pipelining is a method in which the Processor begins to execute a second instruction before the first has finished. Every pipeline is divided into segments and each segment can be ran along side each other. When each segment completes its task it moves on to the next. Cache (Level 1 and Level 2) Cache is a portion of memory made of high-speed static RAM (SRAM). As a result Cache memory is much more efficient than the main memory (RAM) which is dynamic RAM (DRAM) that runs slower but also cheaper. The cache is a smaller, faster memory which stores copies of the data from the most frequently used main memory locations. DRAM is dynamic in that, unlike SRAM, it needs to have its storage cells refreshed or given a new electronic charge every few milliseconds. SRAM does not need refreshing because it operates on the principle of moving current that is switched in one of two directions rather than a storage cell that holds a charge in place. If the computer processor can find the data it needs for its next operation in cache memory, it will save time compared to having to get it from random access memory. Level 1 cache is normally built on to the processor chip. It is extensively used for all sorts of purposes such as data fetching, data shifting and data loops, storing only small amounts of data. Level 2 cache is normally located on the motherboard. L2 cache stores much more data, coming usually from the L1 cache. L2 cache can be up to sixteen times the size of L1 cache; this also means that it takes up much more room so it has to be located on the motherboard. Clock Rate The clock rate is the speed at which a processor clock oscillates constantly from a one to a zero, this is measured in hertz. The clock rates speed is determined by an oscillator crystal and amplifier circuit inside a clock generator circuit. The limiting factor of the clock rate is the time it takes for the signal line to settle down from its on state to off state. The Clock rate is also as fast as L2 cache. Task 5 (P7) Describe the operation of logic gates using truth tables NOT   AND (2 inputs) OR (2 inputs) Consider how these three main gates can be combined. NOR (2 inputs) NOT Logic Gate also known as (Inverter) The output is â€Å"true† when only one input is â€Å"false. † Otherwise, the output is â€Å"false†. A Not gate is a logic gate which reverses the state of the input. AND Logic Gate The output is â€Å"true† when both inputs are â€Å"true. † Otherwise, the output is â€Å"false. † OR Logic Gate The output is â€Å"true† if either one or both of the inputs are â€Å"true. † If both inputs are â€Å"false,† then the output is â€Å"false. † These three main logic gates can be used to make other possible combinations of logic gates such as a NOR gate. NOR Logic Gate. The NOR gate is a combination of an OR gate followed by an inverter. The output is â€Å"true† if both inputs are â€Å"false. † Otherwise, the output is â€Å"false. † Task 6 (M1) Explain using examples how data travels around the processor Task 7 (M2) Create logic circuits using simple logic gates and provide truth tables This is a circuit that shows binary addition. Here are a few examples of the circuit being carried out. The Red circle/circles show input and Green circle/circles show output data This can be shown in the truth tables below. Task 8 (M4) Provide a description of both astable and bistable flip- flops. A flip-flop is an electrical circuit that can be in one of two states. Astable flip flop Astable flip flop is an oscillator which regularly switches states all the time. It has one 1 input and 1 Output. It can be used as a clock. Bistable flip flop Bistable flip flop is a memory device/gate which keeps one state indefinitely while it has power it also has 2 inputs and 2 outputs. The difference between An Astable and Bistable flip flops. A bistable flip-flop is a multivibrator with two stable states and can be put into either of its two states and it will stay like that. An example of this could be: A simple light switch; turn it on, it stays on, turn it off, it stays off. Task 9 (D1) Create complex logic circuits made up of arrays of simple logic circuits. To produce an addition of two numbers each of four bit’s in length we must first. You can add two numbers together each four bit in length by extending the first full adder’s carry out to another full adder and so on. Until you get 4 full adder’s each following on from the last carry out. The way a full adder works: The circuit adds two bits Input A and Input B, taking into account the previous carry in, to give the Sum, and the carry out. Now we know how a full adder works we can now relate this to the idea of 4 full adders joined together by the last carry out and the diagram below illustrates this. Diagram 1 These diagrams (below) will show you how you can add two four bit binary numbers together using a logic circuit. Example 1 Binary 1111+ 1111 ______ 11110 These binary numbers with value of 1 stand for both switches (The inputs i. e. the two four bit numbers added together) and the sum which in this case are shown by the flashing of LED lights (The sum is the output). 0 means no switch or light is active. The first line of inputs for this study will always be A4,A3,A2,A1 The second line of inputs for this study will always be B4,B3,B2,B1 these two numbers will be added together Then it is a long underscore followed by Carrys C3,C2,C1 directly underneath And then finally the output sum shown as O Task 10 (D2) Compare and contrast two different processors I will compare the AMD Opteron quad core and the Intel core 2 quad processor q9650. AMD Opteron quad core 64-bit Computing Yes L2 cache 512kb x4 L3 cache 2mb Clock Speed 2. 1Ghz Special Features Rapid Virtualization Indexing AMD Smart Fetch Technology Front Side Bus (FSB) Speed 2000Mhz Watts 45 Price i 165 new Intel core 2 quad processor q9650 64-bit Computing Yes L2 cache 12mb Clock Speed 3Ghz Special Features Intel Virtualization Technology Enhanced Intel SpeedStep Technology Front Side Bus (FSB) Speed 1533Mhz. Watts 65 Price i 223 new Key components: Front Side Bus – The Front Side Bus allows the components to send and receive data from the CPU to the North Bridge and vise versa. The faster a computer’s bus speed, the faster it will operate, but a fast bus speed can’t make up for a slow Clock Speed. Clock Speed – The Clock Speed is the speed at which a microprocessor executes instructions these clock cycles per second are measured in hertz. Special Features: Virtualization -Virtualization also known as a virtual machine makes it possible to run multiple operating systems on one computer. SpeedStep Technology – SpeedStep Technology is built into some new Intel processors this can be used to change the clock speed by using a piece of software. Speed Step Technology allows the processor to keep up with performed operations. It greatly reduces power consumption and heat loss. Smart Fetch Technology – Smart Fetch Technology allows the processor core to enter a â€Å"halt† state and draw less power, which reduces CPU power consumption. Recommendation: Both processors have Quad-Core technology and 64 bit computing, however the difference is in the Clock speed, Cache memory and the extra features. Both processors have similar special features such as the AMD Rapid Virtualization Indexing and the Intel Virtualization Technology. Although the Intel core 2 quad processor q9650 has no L3 cache I think that the higher clock speed and L2 cache more than makes up for not having any L3 cache. Not to mention the Intel core 2 quad processor q9650 has Speed Step Technology which makes for a much greater performance. The Intel core 2 quad processor q9650 is more expensive but it is a price worth paying for such a greater performance.

Exam critically the role of the servicesape in manipuating customer's Essay

Exam critically the role of the servicesape in manipuating customer's decision making approach and avoidance behaviours - Essay Example Service could also be totally intangible like the cellular phone services. Servicescape refers to the style and appearance of the physical surroundings where the customers and the service provider interact. In the increasingly competitive environment companies have been challenged to augment their core services with value-added benefits which would help them to sustain competitive advantage. The outcome of service experience is evaluated not merely in terms of utility but also from an experiential perspective. For instance gourmet food can be made available at sporting events. Thus emphasis is given on managing the service firm’s physical facility. All these value-added service help to enhance revenue and hence servicescape has become a focal point in the delivery of customer delight. This paper will critically examine the role of the servicescape in manipulating customers decision making approach and avoidance behaviors in all three types of distribution channels. The physical environment is an important determinant of consumer perceptions and future behaviors. This makes it important to understand how the physical environment leads to consumer outcome behaviors. The role of physical environment is that it should attract attention. The servicescape acts as a package and the first impression is created which influences the customer what to expect inside the place of purchase. Compared to competition, the servicescape should stand out. In the case of Disneyworld it acts as a differentiator. The physical environment should also be able to create and deliver a message. Hotels use symbolic cues to communicate with customers about quality and the nature of service. It acts as a facilitator as a well-designed facility can make the experience pleasurable for the customer. Thirdly, the physical environment should create an impact through its dà ©cor and landscaping, through

How did Plato and Aristotle differ in the way they believed the mind Essay

How did Plato and Aristotle differ in the way they believed the mind should perceive reality - Essay Example In fact we are only describing our image of reality. The materiality we observe, the solidness we feel, the whole of the real world that we know, are, like color, sound, smell, and all the other qualities we experience, qualities manifesting in the mind. This is the startling conclusion we are forced to acknowledge; the stuff of our world-the world we know and appear to live within-is not matter, but mind (Russell). While psychology is interested in the nature of humanity, in understanding how human beings function, psychology is by no means the only field of inquiry that seeks answers to the puzzles of human nature.The earliest roots of the modern discipline of psychology can be traced to two different approaches to human behavior. Philosophy is a means of exploring and understanding various aspects of the nature of the world in general - including human nature. Philosophy operates primarily through introspection - the self-examination ofideas and inner experiences. The second field from which psychology derives is physiology- the scientific study of living organisms and of life sustaining processes and functions. Plato (428-348 B.C.) and Aristotle (384- 322 B.C.) also believed that the mind was to be found within the body. Plato located it in the brain and Aristotle placed it in the heart. Plato and Aristotle had a profound effect on modern thinking not only in psychology but also in many fie lds. With regard to psychology they particularly impacted three areas: the relationship between mind and body, the use of observation versus introspection as a means of discovering truth, the question of what is the original source of our ideas (Sternberg as quoted by Griffin, 2004). Plato's theory of representation is substantially different from Aristotle's, for whom some sensations are objective. Reason for Aristotle need only distinguish between accurate and inaccurate sensory images in order to gain access to the real outside world. For Plato no sensory evidence is objective. Reality is only within the inner, ideal, remembered world. Plato and Aristotle had different views on the nature of reality.Plato had a very different attitude towards representation than Aristotle. Plato believed that reality